Freelance UI Visual Designer

Designer of visual identities based on user experience and business requirements. Experience in:

• Creative solutions based on a guiding design concepts
• Strategic thinking for the creation of a coherent communication discourse
• Research of trends, market and ICP (Ideal Customer Profile)
• Develop graphics for the visual system of a brand: color, typography, vector drawing, iconography and photographic digital edition
• Strong skills in typography selection, edition and aplication
• Web design and programming applying responsive web design, frameworks for frontend layout (Bootstrap), content management with CMS (WordPress), HTML5, CSS3, JavaScript, jQuery and PHP
• Creation of presentations that support project design decisions
• Ideation of creative strategies that help drive business goals
• Briefing: Mapping of projections and ideas for the optimization of time, resources and communication
• Interpretation of the client’s vision, needs and business model
• Management of available resources and production processes
• Teamwork with designers, marketing and community manager areas